Skip to main content

New survey shows consumers are wary of smart home devices invading their privacy

This story was delivered to Business Insider Intelligence IoT Briefing subscribers hours before it appeared on Business Insider. To be the first to know, please click here . US consumer interest in connected home products is on the rise, but privacy concerns persist. Nearly half of US consumers (48%) intend to buy at least one smart home device in 2018, a 66% rise year-over-year (YoY), according to Parks Associates . BI Intelligence However, a new survey of 2,000 US consumers conducted by enterprise technology provider Ooma shows that, despite this spike, consumers still have privacy and security concerns about smart home products. Here are two key takeaways from the survey: 87% of respondents aren't comfortable with in-home delivery services like Amazon Key . In addition, 88% feel negatively about companies using their personal data to figure out when they are likely to be home, potentially in order to time deliveries so they don't miss their customers. Users want systems that help secure their homes, but don't steal their personal data. Slightly less than half (47%) of respondents said detecting burglars is a top benefit of smart home products, and 43% similarly cited monitoring what's happening outside and inside their homes when they're away. At the same time, 72% of respondents who already own a smart security system told Ooma they're worried home security companies will invade their privacy, and 23% of connected security system owners said they deactivate their system completely when they have guests over. This paradox shows US consumers want the benefits of smart home devices, yet don't feel entirely comfortable will the intangible costs Smart home providers will need to prioritize security and privacy to catalyze mass adoption of their products, but this won't come without challenges. The data shows consumers don't want smart home companies spying on them, but do want them to help prevent harmful intruders by monitoring the whole home, which they could do through encrypting or deleting their users' home data shortly after it's captured. However, even if providers encrypt or delete this data, they'll still need to convince their customers that they're doing this effectively. That will likely be challenging, given users' already prevalent privacy concerns. Through an exclusive study and in-depth research into the field, Business Insider Intelligence (Business Insider's premium research service) details the components that make up the IoT ecosystem . We size the IoT market and use exclusive data to identify key trends in device installations and investment. And we profile the enterprise and consumer IoT segments individually, drilling down into the drivers and characteristics that are shaping each market. Here are some key takeaways from the report: We project that there will be more than 55 billion IoT devices by 2025, up from about 9 billion in 2017. We forecast that there will be nearly $15 trillion in aggregate IoT investment between 2017 and 2025, with survey data showing that companies' plans to invest in IoT solutions are accelerating. The report highlights the opinions and experiences of IoT decision-makers on topics that include: drivers for adoption; major challenges and pain points; deployment and maturity of IoT implementations; investment in and utilization of devices; the decision-making process; and forward- looking plans. In full, the report: Provides a primer on the basics of the IoT ecosystem. Offers forecasts for the IoT moving forward, and highlights areas of interest in the coming years. Looks at who is and is not adopting the IoT, and why. Highlights drivers and challenges facing companies that are implementing IoT solutions. Read more: Top IoT Companies to Watch & Invest In Best IoT Conferences & Expos IoT Wearable Devices & Technology How the IoT Will Affect Security & Privacy Ultimate IoT Research Bundle

Comments

Popular posts from this blog

Security company in Bellevue vandalized

BELLEVUE, Neb. (KMTV) - An Omaha home security company based out of Bellevue is using its own camera to help track down a thief who stole items from outside their building. Chris Malmberg, the owner of Omaha Security Systems Inc. says an unidentified man stole nearly $300 worth of landscaping Sunday night. "The motion sensors went off and I got a notification on my phone that he was there. We saw him take the plants, we watched him drive away and then immediately contacted police," said Malmberg. "He was real nervous, but he ended up stealing shrubbery, Hosta plants, I mean - never in my life have I ever known somebody to steal landscaping." Malmberg said the plants could be replaced, but what's frustrating is that this is one of several vandalism incidents his business has experienced since OSSI moved into the building near Jefferson and Mission Ave. "We've had vandalism, we've had items stolen, or attempted to be stolen, with the security that we...

Study: Majority of U.S. Broadband Households Concerned About Security of IoT Devices

As Internet-connected devices become more ubiquitous, security and privacy concerns of end users are also on the rise. Simply installing security systems in smart homes is no longer enough. Security integrators must also consider bolstering cybersecurity measures when installing their systems. A recently released whitepaper from IoT research firm Parks Associates, titled “Residential Security and Encryption: Setting the Standard, Protecting Consumers,” reveals that 64% of U.S. broadband households are concerned about security and privacy when using their connected devices. Parks Associates also found that the majority of homeowners assume security integrators are addressing their cybersecurity concerns. In fact, a Parks Associates survey of U.S. security owners found 63% of professionally monitored subscribers believe the wireless signals from their system are encrypted, even though encryption is currently not the industry-wide standard. While the whitepaper outlines a few ...

Ring Alarm review: A great DIY home security system with the potential to become even better

Ring builds some of our favorite video doorbells and security camera/outdoor lighting mashups. Now the company—recently acquired by Amazon—is moving inside the home with a strong and inexpensive DIY home security system: Ring Alarm. It’s a fantastic product today, and Ring says it will only get better with time. Ring Alarm is positioned as a mainstream home security system, and while you won’t find a great deal of innovation here (there’s nothing like the Nest Detect sensor that comes with the much-more-expensive Nest Secure system , for example), it’s already equipped with everything it needs to grow into a comprehensive smart home system. Ring Alarm doesn’t support smart lighting controls, door locks, thermostats, garage-door openers, or other common smart home products today, and there’s a very short list of supported third-party products. But it lacks nothing needed to support those and similar devices down the road. And in an intervi...